Press
UK Packaging Awards 2022
We're pleased to have been shortlisted in all four categories alongside our sister brand Motif, and for Motif to have won Reusable Pack of the Year is a fantastic achievement.
The Silver Crane Company has been designing and supplying creative tin packaging for over 40 years and we are proud to be regarded as on of the leaders in the industry. In a highly competitive market, our passion for tin packaging ensures that we are always at the cutting edge of innovative design – generating excitement in the worldwide market rather than following it!
It is brilliant to have been shortlisted in all four categories alongside our sister brand Motif, and for Motif to have won Reusable Pack of the Year is a fantastic achievement.
Silver Crane Director, Steve Goodman said: “Each year, the challenge is to up our game and deliver concepts even more impressive than before and it’s great to achieve recognition for our work. An awful lot of hard work has gone into keeping Silver Crane among the leaders in our sector. Our highly valued, blue-chip customers come to us from around the world for stunning new product with real ‘WOW’ factor. They stay not only because our quality and service are every bit as industry leading as our innovation, each and every year thereafter…but also, because we strive to ensure that the are as much leaders of their markets, as we are of ours.”
“The environment plays a huge part in the initial design stages; we are always looking for ways to reduce our impact on the environment. Rather than just beautifully designed tins suited to once use, we design for longevity and repurpose, building reuse potential into the packaging from the beginning. As a lightweight and versatile material, tin is perfect to mould into unlimited shapes, offering flexibility with style and design whilst still retaining its durability and quality. With their unlimited potential, tins have a much higher perceived value over card and paper packs. As one of the most recycled packaging substrates, tin is infinitely recyclable so if in the unlikely event the tins are disposed of, they are 100% recyclable.”
Awards
The Silver Crane Company – Reusable Pack of the Year – Shortlisted
The Silver Crane Company – Innovation of the Year – Shortlisted
Motif – Reusable Pack of the Year – Winners!
Motif – Design Team of the Year – Shortlisted
As a relatively new brand, to win such a prestigious award for our packaging design is great. We are a dynamic and responsive brand with the ambition to elevate traditional confectionery into objects of desire through beautiful, sustainable packaging. Within the category, there was a gap for innovation, for something aspirational and keepable for those that are appreciative of design and inspired by their purchases. There has been an increasing number of chocolate brands pushing to be design led but their packaging is still inevitably disposable. With Motif we’re filling that gap by giving you a product that is not only stunning and delicious but keepable, collectible and reusable.
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