Why Metal Packaging is here to stay

A global survey in 2019 found that 83% of consumers believe it is important for companies to design products that are meant to be reused or recycled. Brands are now investing in sustainable and eco-friendly packaging that reduces waste and the negative impact it has on the environment. Sustainable packaging help sets a tone for the brand that consumers can trust, building a loyal relationship between brands and consumers. This offers a competitive edge against competitors, helping to sway consumers purchasing decisions when other factors such as price and quality are equal.

Tinplate lends itself perfectly as a packaging solution. As a lightweight and versatile material, tin is perfect to mould into unlimited different shapes whilst robust enough to house the chosen fill. It not only offers flexibility with shape and style but it satisfies the many needs to preserve and protect food products, ensuring long shelf life in stores.

When compared to other packaging substrates, metal packaging is by far the most sustainable. Whilst the carbon footprint of other materials may initially suggest apparent benefits over tins at the outset, a holistic evaluation shows that tins are one of the best green forms of packaging available – and decorative tins in particular. It is estimated that 80% of all metals ever produced, is still around today. That is because metals can be recycled over and over again without loss of their properties, contributing to a circular economy.

What’s more is tins are designed for longevity. The more aesthetically pleasing and functionally useful the packaging is, the greater the chance that a consumer will simply keep and re-use it. Beautiful tins are frequently kept and re-used year after year because of their unlimited potential. Tins can be reused and repurposed in homes and offices as decorative storage solutions, precious collectibles and sentimental gifts. Designing with a second life in mind is allowing brands to not only encourage consumers to get creative with their packs after use, increasing the initial appeal of the product but it allows the brands identity to be retained and silently marketed long after it has been bought.

Packaging has now become an important form of branding. It is now a core part of building a relationship between a brand and the end user and in some cases long after the sale has been made. Why not use tin packaging to gain that innovative edge of over your competitors.

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